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Digital camera Assets - A Larger Approach for Our On-line Assets

Because the online part of our life is developing at a blazing pace, so are our Digital Assets. What are digital assets? Within the past the term Digital Asset referred to digital content including multimedia text, pictures, audio and video. Those assets have direct commercial IBM Certified Advanced System Administrator certification training value to the "old" content market, e.g. the music and broadcast industries. Consequently, issues of the way to manage and shield them are amongst the hottest topics inside the IT world. Connected troubles of Digital Rights Management (DRM) were extensively addressed. Nevertheless, it turns out that from the user point of view - i.e. our individual perspective - that there are various additional digital assets. Some have true monetary worth, for example a PayPal account for example, though other individuals have sentimental worth, e.g. our private photo collection. Therefore, a broader approach to digital assets is needed.
The following is an inventory of our digital assets:
• Purchased content - Content material that we purchased on line, either for true money or for free. This content material is closely connected to the original definition of digital assets as multimedia content.
o Music, movies, video, photos, eBooks: iTunes, The amazon marketplace, iStockphoto, Netflixo eMagazines and TV streamingo Domains: GoDaddy, Network Solutions.
Note: Domain is a new asset type, quite similar to trade marks.
• Free content - content material that we generated (user generated) and which is publicly Solution Designer certification training available for free, but has IP (intellectual properties) rights.
o Blogs - WordPresso Video - YouTube, Vimeo
• IP content material - content material that we generated and which is publicly available for sale.
o Photos, video- iStockphoto, brightcoveo Anything - eBay
• Individual content material - our individual content, part of it shared and portion completely private. Most of the value is sentimental and only has value to ourselves, our friends and our family.
o Multimedia (Photo, Video) - Picasa, Flickr, Shutterflyo On-line storage & backup - Dropbox, Carbonite, Box.net, Google Docso email/web-mailo Social networks accounts - Facebook, Twitter, LinkedIn, MySpace
interesting to note that the network of connections (or followers) is a new type of asset that social networks has created.
• On-line money - real or virtual money (or equivalent assets), purchased or earned. The account balance is equivalent to actual money.
o On the internet entertainment, for example on line gaming accountso E-commerce accounts (seller or buyer) - eBay, PayPal, Yahoo! Storeso Loyalty programs - Frequent flyer, retail points/coupons
• Financial on line service - we have focused on financial services here, but this endless category is applicable for quite a few other services. Some of the services are passive in the sense that they only provide information which basically substitutes the paper IBM System x certification training report. Other services are active - the user takes action, as an example, trading inside the stock marketplace.
o Personal- Bank, credit card, Loan, Investment, social security, FX (foreign exchange)o Semi-financial - Bill payment, tax returns, electronic statements, softcopy receiptso Legal and other - Trust document, will, life insurance, genuine estate, retirement documents, health information
• Computer and network setup - the information about the computer and network setup, by way of example computer logins and passwords, is critical to the daily operation. Since our computing devices store valuable information (some of which is reused as mentioned above) the key information turns to be an asset and should be treated accordingly.
We realize that the magnitude and diversify of our digital assets are developing dramatically. We should be aware of it and take the right measurements to defend them, as we do for other assets.



11/07/2012
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